After 155 years, the Campbell Soup company is changing its name

2024-09-1116:302114www.cnn.com

The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name and rebrand as The Campbell’s Company.

No more soup for the Campbell’s company.

The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.

In addition to its lineup of soups, Campbell now owns snack brands like Goldfish, Snyder’s of Hanover, Cape Cod, Pepperidge Farm and others. Campbell also recently bought Sovos Brands, maker of popular Italian food brands like Rao’s sauces.

“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Campbell CEO Mark Clouse said Tuesday in a statement. The name change is subject to shareholder approval at the company’s annual meeting in November.

Although soup is an important part of Campbell’s business, it’s now a smaller portion of its sales.

Last year, Campbell’s snack sales grew 13%, while its soups grew 3%.

Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion by market research firm Circana.

Nearly half of Americans say they eat at least three snacks a day, according to Circana.

In August, Mars, the maker of M&M’s, agreed to buy Kellanova, which owns Cheez-Its and Pringles, in a deal worth almost $29 billion.

“Snacking is a large, attractive, and durable category that continues to grow in importance with consumers,” Kellanova said at the time.


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Comments

  • By scblock 2024-09-1117:211 reply

    Not interesting. Dropping "Soup" from the company name as like most big companies these days they own a lot of other things.

    • By riffraff 2024-09-1511:481 reply

      yeah not having actually seen any Campbell product outside of art and faux art, I assumed the name of the company was "Campbell" and "Campbell Soup" was something like "MicroSoft Office".

      • By alephnerd 2024-09-1512:351 reply

        Goldfish? Hannover snacks? Pepperidge Farms?

        This is why they dropped the "Soup" from Campbell's Soup Company.

        • By commodoreboxer 2024-09-1513:55

          The point is that many (maybe most) of us didn't even realize that "soup" was part of the company's name. I always assumed something like "Campbell's Chicken Noodle Soup" was by the company "Campbell" or "Campbell's". Nobody calls it "Campbell's Soup Company Chicken Noodle Soup".

  • By karlgkk 2024-09-1511:10

    This is pretty interesting, I didn't realize they were that old or independent. It's crazy to see how they managed to own a niche successfully for so long.

  • By davidt84 2024-09-1512:033 reply

    "Legacy food companies like Campbell are pivoting to gain a larger share of the snack narket"

    What is "legacy food"??

    • By NovemberWhiskey 2024-09-1512:06

      Legacy (food companies) not (legacy food) companies; I think?

    • By sverona 2024-09-1512:07

      "Legacy" modifies "companies."

    • By numpad0 2024-09-1512:14

      as opposed to innovative startup New Food, like Nestle, Kraft, Danone, ... /s

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