Expressive Animator is a professional SVG animation editor. Create animated SVG icons, logos, and illustrations - export to SVG, Lottie, GIF, Video, and more.
Everything you need to create and deliver stunning vector animations in no time. Export your work as animated SVG, Lottie, GIF, video, and more.
Read the original article
Comments
By theycameback 2025-05-261:061 reply I like the look of this product, and will definitely take it for a test drive next time I'm working on a website frontend. Nice work!
I think the pricing page is misleading, due to how prominent the "lifetime license" verbiage is, without also clarifying what the "lifetime" includes.
I know the terms of the license are clarified in the "Will I receive free updates" FAQ, but that text is hidden in a accordion, third item down, on the bottom half of the page. Whereas "lifetime license" is mentioned twice above the fold, and "pay once, use it forever" is the H1.
Not having a subscription is definitely a selling point. I bought the Affinity suite because of it. But IMHO "lifetime license" is not the way to communicate that.
In comparison check out the pricing page of Sublime Text, Ableton Live and Bitwig Studio. All of these apps have a similar pricing model. (one time payment with updates included for a period of time). https://www.bitwig.com/buy/ https://www.ableton.com/en/shop/ https://www.sublimehq.com/store/text
Sublime Text uses the words "once off purchase" and immediately clarifies "comes with 3 years of updates".
As a software buyer, the words "lifetime license" for anything non-trivial is actually a turn off. We all know software takes effort to maintain. I actually scrolled down to the FAQ to read the fineprint hoping to see Expressive wasn't a true "lifetime license" product because I think it increases the likely hood of software becoming unmaintained
By msarca 2025-05-266:45 Great, thanks for the feedback! We'll revise the wording if it generates so much confusion. Drop me a line at support@expressive.app after you try it and let me know how it went.
This looks like a great product filling a gap in the marketplace. You mention a Affinity a lot in these comments, but not in your marketing. If people who like the Affinity model is your target consumer, maybe you should mention compatibility on the site. Affinity also offers a free trial, and perhaps you should too since you don't have a reputation. This product is also about the same price as an Affinity product, which feels too expensive.
Thanks for your suggestion! We provide a free trial https://expressive.app/expressive-animator/download/
By lovegrenoble 2025-05-2513:342 reply Expressive Animator gives you the right to use the current version of the software (v1) in perpetuity and entitles you to receive free updates until version 2 becomes available (no planned release date currently).
So... is it the real lifetime license? What about the next versions?
When version 2 is out, you will have the option to upgrade for a fee or to continue to use version 1 for free for as long as you like.
That's a fine business model (similar to Jetbrains) but your ad copy is a bit misleading:
From the pricing page:
"Enjoy the benefits of our lifetime license and get access to all features and upcoming updates with a one-off payment"
By ktallett 2025-05-2521:11 It's not misleading, it's simply not factually correct or their intention.
By Hard_Space 2025-05-2517:402 reply I think that this is a disingenuous use of the (legacy) term 'Lifetime license'. No-one who hasn't recently been screwed over by a software house like 4K Video Downloader [1] would think that 'lifetime' only covered the current lead version number.
A new term such as 'All version [n] updates included' (or something less clunky) needs to be found. At least one could Google it and understand the proposition, if its meaning was not clear - but 'lifetime license' is massively deceptive.
[1] https://reddit.com/r/4kdownloadapps/comments/1hbmdpn/really_...
The fact that every single person that brings this up is met with a form of "we don't see a problem, you're just reading it wrong" is a bad sign for the future of this project.
By msarca 2025-05-2522:42 The product's value is not given by its pricing model, and the future is bright.
By msarca 2025-05-2518:09 It is not, because you do get a lifetime license. Of course you don't get free "lifetime updates", but you can keep using the version you have paid for as long as you want.
By robofanatic 2025-05-2513:491 reply So apparently it’s not your lifetime, it’s the lifetime of the software version. If you never upgrade then it could be your lifetime.
It's always the lifetime of the version or the lifetime of the software, never your lifetime.
By robofanatic 2025-05-2515:40 By lifetime I mean you can use it as long as you like without having to pay again. So it depends on how you get the software, if it’s web based then yes there may be a lifetime of the software but if you install it on your machine then you will stop getting bug fixes or security updates at some point but software itself won’t stop working until your hardware dies.
