How the US got left behind in the electric car race

2025-10-0617:5672143www.bbc.com

Despite a recent surge in demand, the US is a laggard in EV sales compared to much of the rest of the world.

Getty Images In an aerial view, three white electric cars sit parked at a charging station, with 'EV Charging Only' signs painted on the groundGetty Images

You could be forgiven for thinking that electric cars might finally be gaining momentum in the US.

After all, sales of battery cars topped 1.2 million last year, more than five times the number just four years earlier. Hybrid sales have jumped by a factor of three.

Battery-powered cars accounted for 10% of overall sales in August - a new high, according to S&P Global Mobility.

And in updates to investors this week, General Motors, Ford, Tesla and other companies all reported record electric sales over the past three months.

This marked a bright spot in an industry wrestling with the fallout from still high interest rates and buyers on edge over inflation, tariffs and the wider economy.

But analysts say the boom was caused by a dash to buy before the end of a government subsidy that helped knock as much as $7,500 (£5,588) off the price of certain battery electric, plug-in hybrid or fuel cell vehicles.

With that tax credit gone as of the end of September, carmakers are expecting momentum to shift into reverse.

"It's going to be a vibrant industry, but it's going to be smaller, way smaller than we thought," Ford chief executive Jim Farley said at an event on Tuesday.

"I expect that EV demand is going to drop off pretty precipitously," the chief financial officer of General Motors, Paul Jacobson, said at a conference last month, adding it would take time to see how quickly buyers would come back.

Even with the recent gains, the US, the world's second biggest car market, stood out as a laggard in electric car sales compared to much of the rest of the world.

In the UK, for example, sales of battery electric and hybrid cars made up nearly 30% of new sales last year, according to the International Energy Agency (IEA). Latest industry figures suggest that number is even higher.

In Europe, they accounted for roughly one in five sales, while in China, the world's biggest car market, sales of such cars accounted for almost half of overall sales last year, according to the IEA, and they are expected to become the majority this year.

Take-up in some other countries, like Norway and Nepal, is even greater.

Electric vehicles (EVs) tend to account for a smaller share of sales in Latin America, Africa and other parts of Asia - but growth there has been surging.

Policy differences

Analysts say adoption in the US has been slowed by comparatively weak government support for the sector, which has limited the kinds of subsidies, trade-in programmes and rules that have helped the industry in places such as China, the UK and Europe.

Former President Joe Biden pushed hard to increase take-up, aiming for electric cars to account for half of all sales in the US by 2030.

His administration tightened rules on emissions, boosted demand through purchases for government fleets, nudged carmakers to invest with loans and grants for EV investments, spent billions building charging stations and expanded the $7,500 tax credit as a sweetener for buyers.

Supporters cast those efforts in part as a competitive imperative, warning that without these US carmakers would risk losing out to competitors from China and other countries.

But President Donald Trump, who recently called climate change a "con job", has pushed to scrap many of those measures, including the $7,500 credit, arguing that they were pushing people to buy cars they would not otherwise want.

"We're saying ... you're not going to be forced to make all of those cars," he said this summer, while signing a bill aimed at striking down rules from California, which would have phased out sales of petrol-only cars in the state by 2035. "You can make them, but it'll be by the market, judged by the market."

Bloomberg via Getty Images A row of BYD Dolphin compact hatchback electric vehicles illuminated by fluorescent lights at a manufacturing plantBloomberg via Getty Images

Electric cars have become more affordable in the US in recent years - but they still cost more than comparable petrol-powered vehicles.

And Chinese carmakers like BYD, which have made rapid inroads in other markets thanks to low prices, have been effectively shut out of the US, due to high tariffs targeting cars made in China, backed by both Biden and Trump.

As of August, the average transaction price of an electric car in the US was more than $57,000, according to auto industry research firm Kelley Blue Book, about 16% higher than the average for all cars.

The least expensive battery car on offer, a Nissan Leaf, costs about $30,000 (£22,000). By comparison, several models can be found for under £20,000 in the UK.

Analysts say what buyers do next hinges on how carmakers set prices in the months ahead, as they contend not only with the end of the tax credit but also tariffs on foreign cars and certain car parts that Trump introduced this spring.

Hyundai said this week it would offset the loss of the tax credit by lowering the price for its range of Ioniq EVs. But Tesla said the cost for monthly lease payments of some of its cars would rise.

Stephanie Brinley, associate director of S&P Global Mobility, said she did not expect to see many firms follow Hyundai's example, given the pressures from tariffs.

While some buyers may opt for EVs anyway, "next year is going to be hard," she warned, noting that her firm is calling for overall car sales to fall by roughly 2% in 2026.

"It would have been difficult enough if all you had to deal with is new tariffs, but with new tariffs and the incentive going away, there's two impacts."

Carmakers had already been scaling back their investments in electric cars.

Researchers say Trump's policy changes could reduce those investments even more.

"It's a big hit to the EV industry - there's no tiptoeing around it," said Katherine Yusko, research analyst at the American Security Project

"The subsidies were initially a way to level the playing field and now that they're gone the US has a lot of ground to make up."

However Ms Brinley said she was hesitant to declare the US behind in an industry still testing out technology alternatives.

"Is [electric] really the right thing?" she said. "Saying that we're behind assumes that this is the only and best solution and I think it's a little early to say that."


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Comments

  • By djcapelis 2025-10-0619:547 reply

    Tariffs in a rapidly growing and innovative industry always makes the country with lots of protectionism end up with less competitive products because they’ve removed the competitive pressures from everywhere else in the world.

    We were left behind because we shelter our own car companies in a gentle cradle where they don’t have to compete. Both parties did this while saying they wanted to “level the playing field” but chose rates that were protectionist and made competitive products prohibitive not rates that actually created a level field.

    We were left behind because we tried to protect our companies from facing the future. People in this country expect that one can stand on the shore of a beach and vote on whether the tide should go in or out, and that’s just not how the world works.

    • By epistasis 2025-10-0620:09

      The role for protectionism is in the early stages of government subsidized and promoted industries, but it has to be matched by ruthless cutting of subsidy for the lower performers. And eventually there has to be competition with the global market to ensure performance.

      Taking a mature industry and adding protectionism because of underperformance is a disaster on all fronts.

      We were in the middle of a huge industrial investment buildout, absolutely untold of in modern history, for solar and batteries. But with the goal of undoing anything the prior administration has done, we are abandoning the good that a little protectionism could have for a growing battery and solar industry in the US.

      We are toast without big changes. The world is leapfrogging us, and with every dozen GW of solar and batteries that China exports, it is permanently lowering demand for US natural gas and oil, which will eventually torpedo the industry, or leave the US with far higher energy prices than the rest of the world, both of which are disastrous for industry.

    • By freedomben 2025-10-0620:053 reply

      Yep, precisely. It really blows my mind to see so many people who normally support a free market suddenly forget (or ignore) what effect a tariff has on a market. Somehow it's now become a hammer and every problem is a nail.

      I get that there are some real (or perceived) issues that are trying to be solved with these tariffs, but that doesn't magically make the realities of what tariffs do to a market go away. "Just do something" is a good way to get a "solution" that makes you worse off.

      • By epistasis 2025-10-0620:14

        Especially people that are usually anti-tax!

        Tariffs are the worse sort of tax, massive amounts of deadweight loss, and a burden specifically on the pooorest. Perhaps that second part is why they are so popular.

      • By adventured 2025-10-0620:153 reply

        China has a hyper protected domestic market. There is no other major economy in the world as shielded from foreign competition as China.

        How does that fact correlate to China's EV segment booming?

        • By lossolo 2025-10-0621:19

          > China has a hyper protected domestic market

          When I was in China, I saw Teslas everywhere and iPhones too. It seems there are products that can still compete in China against strong domestic brands. The country hasn't really been hyper protected for a few years now. I mean, majority of the products from around the world are basically produced there so they are not even looking at tarrifs, besides that many industries no longer require joint ventures, much of Africa has tariff free access etc.

        • By orwin 2025-10-078:24

          > China has a hyper protected domestic market

          For B2B maybe (i don't know about "hyper", and services and software are outside of this protection for sure). For consumers/customers, China is freer than the US.

        • By ToucanLoucan 2025-10-0620:25

          How are U.S. automakers "ruthlessly competing" in the global market otherwise? Can you name a single American car that competes well overseas? I know the F-150 did at one time but I don't know if that's even true anymore given that what was once Ford's workhorse has been turned into a luxury SUV for suburbanites cosplaying as blue collar workers occasionally.

          Most American OEMs are now all but entirely in the SUV/pickup truck markets precisely because the Asian makes already kick the shit out of them in every other category. Several prominent brands have nothing on sale but SUVs right now! And they're STILL going broke.

      • By goalieca 2025-10-0620:161 reply

        Many arguing in favor of tarrifs note that it is not a free market. China is definitely playing to dominate with government assistance deep in the supply chain on up.

        • By ricardobeat 2025-10-0620:432 reply

          There has been plenty of evidence that total government assistance to automakers has been at the same level in the USA, including the huge bailouts.

          • By fragmede 2025-10-071:28

            Not remotely. It's fair to point out that it exists, especially given the bailout, but China's sponsorship of their local manufacturing is a whole other level. We're talking direct subsidies and grants to OEMs, consumers getting trade in subsidies, huge tax rebates and exemptions, financing, infrastructure support, and long term industrial planning. Similar things exist in the US, but the biggest thing though is that it's stable and not capricious, unlike the current US administration. China's support is enormous, like $230 billion over 15 years, and it's ongoing, not some random one-offs, like cash for clunkers.

          • By goalieca 2025-10-0623:131 reply

            The scale is not even close to comparable.

    • By jader201 2025-10-0620:241 reply

      Not disagreeing re: the impact of tariffs.

      But our problems started before tariffs. If you look at the graph in the article, things started diverging around 2018. You can see all other countries taking off, leaving the US in the dust.

      And the (small) US increase dropped even more around 2023.

      But we were already behind.

      EV infrastructure is terrible. I've been hoping to trade our second vehicle (that is ICE) in for an EV, so that both our vehicles are EV.

      But until the infrastructure improves, we have no choice but to hold onto at least one ICE vehicle for anything longer than a daily commute.

      And US makers can't sell EVs when most Americans are still dealing with range anxiety due to lack of infrastructure.

      • By fragmede 2025-10-0620:522 reply

        Needing an app for every different charger's owner is terrible. They're shooting their own feet with that one. It should be as simple as a gas station. Drive up, swipe credit card, and pump watts. (To their credit, some of them are now.) What I think is a bigger problem though is that the non-Tesla options just aren't well integrated. Tesla doesn't let you use Android/Apple integration, and they have their own navigation . This is annoying to some, but their built in navigation accounts for the battery level. It tells you how much charge you've got, how much you'll have when you get there, and if it's not enough, it guides you towards all possible charging options along your route, and, knowing that, preconditions the battery for being charged when you get to the charger. This makes what infrastructure there is, way more useful. Because charging takes longer and is more sparse than gas stations, it's a necessary integration. My limited experience with non-tesla EVs says they don't have that level of integration, which is a whole problem, but I'd love to hear other's experiences there.

        • By jader201 2025-10-0623:131 reply

          Yeah, 100% to this too. My wife won't even charge our EV away from home due to the issues we've run into with the various apps.

          Not only are they all different, they sometimes just fail. And this is sometimes an app issue, but it's also often a charger issue. We had to literally drive an hour away, with only about 15% remaining, to get to a working charger one time, because we couldn't get either of the two chargers working at the place we often stop by.

          Not only was that a big inconvenience, it was stressful not knowing whether we had enough charge to make it to our backup. If we didn't have a backup close enough, I'm not sure what we would've done.

          • By jjav 2025-10-078:28

            The obsession with apps is a huge problem with all these.

            It needs to be as easy as a gas station. Pull up, plug in, tap credit card, done.

        • By rsynnott 2025-10-0711:071 reply

          > Needing an app for every different charger's owner is terrible. They're shooting their own feet with that one. It should be as simple as a gas station. Drive up, swipe credit card, and pump watts.

          The EU now requires that for all new chargers installed. Like, this is a problem easily solved with regulation.

          • By fragmede 2025-10-0711:21

            What? Government can be used to help ordinary consumers like me? Are you sure that isn't, like, communism or something?

    • By cmxch 2025-10-0622:59

      Consider making the kind of EVs that they would want to buy, even if they’re not the kind that fit some compliance profile or exist as the dominant “option”?

      I’d not mind something akin to a modernized take on the Crown Vic, or something that has a decidedly American shape and non-luxury price tag to it.

    • By Noumenon72 2025-10-0620:111 reply

      What tariffs? Are you referring to EV subsidies and general protectionism like export restraints on Japan? Or blaming all of this on very recent changes?

    • By lisbbb 2025-10-0620:073 reply

      The US didn't have electric vehicle protectionism until relatively recently? Not more than any other type of vehicles. The NHTSA and crash testing standards limit what cars can come to our shores, often to our detriment. Americans are dumbasses and have allowed government to way over-regulate the auto industry. Just look how much of the price of a car involves government mandates these days. It's obscene.

      So...China. They have zero standards for anything. The cars probably do poorly in crashes. The industries making the batteries pollute the shit out of everything. The batteries probably don't last as long as indicated, probably half as many cells as was advertised. The tires are thinner, the glass is thinner, the paint is barely applied. Is this really what we want?

      There has to be some middle way.

      • By ricardobeat 2025-10-0620:51

        > They have zero standards for anything. The cars probably do poorly in crashes

        That might have been true a decade+ ago, but in recent years, nearly every car coming from China makes it to the top of the Euro NCAP rankings [1]. The current top 10 standing for 2025 is:

            1. Model 3 (DE)
            2. Firefly / Nio
            3. Smart #5
            4. Lynk & Co 02
            5. Polestar 3
            6. Zeekr 7x
            7. Togg T10x (TR)
            8. IM IM6
            9. Audi A6 (DE)
            10. Voyah Courage
        
        7/10 are from China. The list goes on with even cheaper models from BYD/Vinfast/etc outperforming most of the classic automakers. The Nio ET5 from 2023 is still one of the safest cars ever made, and it was evaluated right at the time the EU introduced much stricter safety regulations.

        [1] https://www.euroncap.com/en/ratings-rewards/latest-safety-ra...

      • By mattlondon 2025-10-0620:14

        I dunno, the Chinese cars available in the UK seem to do ok in crash tests and in reviews too, e.g. 5 star crash rating for the byd dolphin https://www.euroncap.com/en/results/byd/dolphin/50011 MG EV4 gets 8/10 review while VW id3 gets 7/10 https://www.topgear.com/car-reviews/mg-motor-uk/mg4

        I've driven a MG ZS EV for a month a year or two ago and it was an equal in terms of "feel" to my current to VW id3, but way better equipped. The tyres are just normal bridgestones or michellins etc.

        Can't comment on the paint or if they're lying about the battery capacity, but they genuinely seem like decent cars, at least the ones in the UK. I am sure there are cheaper-made ones for the domestic china market, but the export stuff seems good.

      • By bluealienpie 2025-10-0620:11

        Too much of the debate is taken up by regulations are good vs bad. The focus should be on drafting regulations that make sense. The US doesn't allow small trucks due to EPA classification so didn't make any until this recent crop of EVs started popping up.

        RE China: They also make the cheapest and best qualities Telsa which are shipped around the world. They can make the best and worst quality depending on your price point.

    • By teknoxjon 2025-10-0620:24

      I think there's a balance to consider. Not having protectionism destroys industries locally which is why manufacturing in the US has declined significantly since the 80s.

  • By VectorLock 2025-10-0619:492 reply

    Theres a video on YouTube of some people who got to drive a bunch of Chinese EVs/hybrids in Alaska and aside from some quality and i18n issues, the US is absolutely cooked here.

    • By freedomben 2025-10-0620:082 reply

      That's very interesting to me, as having lived in Alaska, I can't imagine EVs being your only option there. There are plenty of routes with >500 miles between gas stations. If you don't bring extra fuel cans, you are gambling big time. I would imagine there are even less charging stations. Hybrids obviously wouldn't have that problem, though I haven't heard much about Chinese hybrids.

      • By epistasis 2025-10-0620:111 reply

        Not all routes see equal traffic and any route with > 500 miles between gas stations is going to see insignificant traffic. Those who drive it already need specialized equipment. It will not have an effect on the market of cars in Alaska.

        • By tracker1 2025-10-0620:482 reply

          What specialized equipment do you think you need to drive 500 miles on a paved roadway? You do realize there's places that are pretty close to that driving across the US even if there are gas stations, there aren't EV stations.

          • By epistasis 2025-10-072:581 reply

            You named the specialized equipment yourself:

            > If you don't bring extra fuel cans, you are gambling big time.

            Fuel cans have not been standard traveling equipment for nearly a century, back when gas stations were even rarer than charging stations are now.

            It a route has >500 miles between gas stations it's not seeing much traffic.

            It should not be odd to see EVs when they meet the needs of >95% of the Alaskan population, and when most households have multiple vehicles anyway.

            • By tracker1 2025-10-0816:31

              When the EV is significantly more expensive than a fossil fuel vehicle it makes perfect sense. Most people can't handle the cost of a battery replacement out of pocket for an EV when it will eventually need one.

              Not to mention, there are plenty of routes in the US where an EV really isn't a good option... hell, going from Reno to Portland, I run low on fuel in a gas powered car during one particular stretch. I can make that drive within a day pretty comfortably... with an EV, that's a multi-day trip with additional expenses and stops on a much longer, less scenic route.

          • By ASalazarMX 2025-10-0623:502 reply

            Do they have electricity? They could become EV stations if they needed to. Much easier to sell electricity than different kinds of combustible.

            • By bluGill 2025-10-0711:57

              Not in between, no power lines, no houses, businesses, no cell towers. 500 miles with nothing other than a barely passable road. Often the road is seasonal and not passible in the summer (mud).

            • By tracker1 2025-10-0816:28

              Not if you want cars to be able to do more than a home charge in the US. Fast chargers require a LOT of power generation and delivery... more than a lot of homes. With combustibles, you drive a large tank to the site, park it, sell the fuel assuming there isn't a permanent tank in place. You can't just drive a large power plant into position, drop it off and all the power lines themselves magically appear along with it.

      • By VectorLock 2025-10-0620:26

        >If you don't bring extra fuel cans, you are gambling big time.

        They brought a trailer with diesel generators with them.

    • By baby 2025-10-071:391 reply

      My parents neighbors (in France) are buying BYD, the west is cooked

      • By rsynnott 2025-10-0711:09

        While a big deal is made about BYD in Europe, and they _are_ growing fast, VW Group still dominates the EV space fairly convincingly.

        The media coverage tends to focus on BYD vs Tesla, presumably because they're interesting new companies vs boring old Volkswagen, but neither are the market leader.

  • By alexnewman 2025-10-0620:051 reply

    I live in Puerto Rico. Electrics don’t make a ton of sense here cause our grid is very strained. I got a used plugin hybrid Lincoln aviator for like 25k. I only got the plugin hybrid because it and electric vehicles are exempt from import duties. I basically never use gas cause the island is so small. I think it’s the best option for island life

    • By ok_dad 2025-10-0620:10

      Hawaii here, you are right islands are great for electrics as long as you can charge them. No one here without a home with a dedicated charger can use them because there’s so few public chargers. I am lucky to be able to install a charger. It’s sad because we’re the perfect places for EVs with the current ranges.

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