8,800+ verified Ferrari imports to the U.S. extracted from customs data. An Enigma Technologies deep dive.
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Enigma Technologies sells customs manifest search; the Ferraris are marketing bait. Their headline correlations (Bitcoin +0.70, S&P +0.75) are meaningless — any two trending series from 2020–2026 will correlate due to shared macro shocks. Their own showcase contains VINs from Jaguar and Land Rover misclassified as Ferraris, revealing mechanical parsing without validation.
Look at these VINs:
SAJWA4GB2DLB50982 — This is a Jaguar VIN prefix, not Ferrari. Listed under “458 458 ITALIA”
SALLDHMV8BA298639 — This is Land Rover. Listed under “488 GTB TURBO ABS”
The page is data about data-selling, dressed as analysis.
This is the flat-earther epistemology problem.
Flat-earthers’ beliefs tell you nothing about the shape of the Earth, but their existence tells you something about humans. Similarly, this page tells you nothing about Ferraris or markets. It tells you what a B2B data company believes will attract clicks: luxury objects, stock tickers, correlation coefficients presented without methodology. The content is a signal about marketing culture, not economic signal about anything.
The web is saturated with this species of artifact, simply put, web pages built not to inform but to rank, to appear in searches, to gesture at sophistication while delivering none.
B2B is particularly fertile ground because the audience is assumed to be busy, skimming, and impressed by dashboards. The dozens of Ferrari photos aren’t information; they’re texture. The correlation numbers aren’t findings; they’re decoration.
This is the substrate on which large language models train. Not a library with noise, but a noise machine with library fragments embedded.
Billions of dollars spent to grow models that simply learn to reproduce the texture of authority with extreme confident tone, the fake mathematician with a white coat, the implied rigor.
No one is coming to clean this up because the garbage is the product. Pollution is the business model.
By sonofhans 2026-02-017:24 Wow, that’s a lovely analysis. I have nothing to add but thanks.
By creamyhorror 2026-02-017:241 reply While I agree with this, it's ironic that you used AI to generate it, the very tool that enabled the marketing slop explosion of today.
By tzury 2026-02-018:59 That’s not a true stat.
By pinkmuffinere 2026-01-3123:17 I don't think this plot is very convincing. I will grant there's a feasible path that would imply causation, and Ferrari imports have increased just as BTC, SP500, and NASDAQ have. But aside from the macro-trend, the oscillations in the Ferrari import lines really don't seem to correlate with those investments. In fact, if you ran a linear regression on the numbers I bet you would find a _weak_ dependence. I can give you other things that correlate with BTC's move just about as much as Ferrari's do, just by manually looking for examples. For example, google search trends for 'electric vehicle'[1] and 'seed oil'[2] are both pretty close.
[1] https://trends.google.com/explore?q=electric%2520vehicle&dat...
[2] https://trends.google.com/explore?q=seed%2520oil&date=2020-0...
Every cargo shipment entering the U.S. generates a customs manifest—product descriptions, quantities, ports, shippers, and declared values. 8,818 Ferraris were detected in U.S. customs data from 2020–2026, averaging 121 per month. Import volumes correlate with Bitcoin (+0.70), S&P 500 (+0.74), and NASDAQ (+0.68).
Interesting correlation. Can we infer from this that Ferraris are typically purchased by people whose income comes from investments rather than salaries?
By rubyn00bie 2026-02-010:013 reply I think for a new Ferrari there’s a fair chance it’s salaried individuals. There are quite a few folks who probably make enough to purchase a $400k-$800k car from their salaries. For ultra rare or special variants I think it’s unlikely as the percentage of someone’s net worth would likely be entirely consumed by the vehicle even at several million dollars a year. An example is an Enzo that sold this year for $17.6 million: https://www.thesupercarblog.com/ferrari-enzo-sells-for-a-rec...
FWIW—- that whole collection of cars, including the Enzo are 1 of 1 builds and it’s still shocking someone paid that much for a car with an absolutely heinous interior. I get it is unique, but it’s crazy someone paid that much for the privilege of owning the ugliest interior ever put in an Enzo. Reminds of the Ronald McDonald Viper from the mid 90s.
By rurban 2026-02-0115:06 90% of such supercar customers are criminals, either drug dealers or pimps. Dealership doesn't sell to them directly but third party. You see in the import logs that all of them are third party, from some Latin American sellers, none of them from Maranello. I dont understand why any rich folk wants to buy such a high-criminality symbol.
Eg the Germans meet up at the Cannes Film Festival every year. Almost all of them Hamburg pimps. With the occasional Hamburg Marketing pimp.
By HPsquared 2026-02-0112:54 There's a certain swagger in saying "I don't care about resale value, I'm doing this for me"
By fsckboy 2026-02-014:46 did you ever read the story of the fox and the grapes?
By peyton 2026-01-3123:18 I mean an F50 went for $9M at Sotheby’s last year. That’s probably enough info to rule out salaried work.
By game_the0ry 2026-01-3123:132 reply Appreciate you adding the correlations. Wow, those are higher than I would have thought.
By fsckboy 2026-02-014:48 you would not expect that the purchase of luxury goods would correlate with appreciation in various investment markets?
if not then, when Lambo?
By hervature 2026-02-011:46 I highly doubt they did this correlation properly. It looks like they just correlated two time series. Both series are correlated with time (both go up over time) and not each other. I eyeballed the series and correlated just the directions, when BTC goes up, it is 50/50 whether or not imports went up. I am pretty sure this correlation would be near 0 if you detrended the time series.
By tony69 2026-02-016:25 .74 is pretty weak for a correlation, and correlation is already mostly meaningless on its own
