Ceos always are personally marketing their "leadership" to maintain position with the board and stockholders and for future jobs, and to push around peers in the sociopath executive class.
These people universally hate labor.
The entire tech industry went on a firing binge when musk bought Twitter and fired everyone, and nazi salutes have done a bit to blunt his golden boy status in the exec ranks, not THAT much...
Now every CEO is trying to elbow their way to be the AI golden boy. It's worth tens of billions as musk had shown.