> Apple is willing to give up some hardware margin

Did they give up a large chunk of margin, or have they been able to offset some of the higher costs of commodity chips by replacing high margin components with their own in house designs?

Designing and manufacturing your own components (CPU/GPU, Cellular modem, WiFi/Bluetooth, etc.) isn't free, but it's cheaper than paying someone else a markup at Apple's scale.

In the EU, you don't need to buy an extended warranty, since existing consumer protection laws require the sort of extended repair coverage Americans have to pay extra for.

Taxes are also included in the EU price, but not the US price.

> Is it correct that there's zero improvement in performance between M4 (+Pro/Max) and M5 (+Pro/Max)

Preliminary testing did not come to that conclusion.

> Apple’s New M5 Max Changes the Local AI Story

https://www.youtube.com/watch?v=XGe7ldwFLSE