Ironically, I would far prefer the Douglas Adams idea of "Genuine People Personalities" over the current status quo.

If the self checkout scanner at the supermarket started bickering with me for entering the wrong produce code, that would wrap up the whole Turing Test thing for me.

Begging the Question.

Step 1: Assume your claim is already true, e.g. "Microsoft is a still good corporate actor in spite of doing X".

Step 2: Manufacture circular logic to support your claim from Step 1.

In other words, the poster is begging the question to be self-evident, rather than producing evidence to support their claim.

It's turned into a generic term that usually means the ability to remove all corporate branding from the UI. A lot of it is in the ability to apply themes. For example the Icon style for Android 6 (Marshmallow) is now considered retro.

https://en.wikipedia.org/wiki/Android_Marshmallow#/media/Fil...

I particularly despise the way Samsung wants to use impose a "bulging squircle" icon shape and I always find a way to override that (Nova Launcher still works well for this use case).