Governments around the world have sought to control the internet and strip away anonymity for years, they've now found their foot-in-the-door moment so they're all going for it in their own way.
Some of it is governments watching and copying each other, some of it is dialogue happening at international events, being driven by groups like the Global Coalition for Digital Safety:
https://initiatives.weforum.org/global-coalition-for-digital...
It's probably not being driven by one single group, there are a number of private and government orgs whos interests in controlling information converge.