Everything? That's not even half of it. I don't see any: * useless faq box * useless slop box * unrelated image gallery * hijacked business listing (with no support for recourse, of course)

>It's just an industry term with a particular meaning. You don't need to rage at me about people getting paid for doing ad work because you don't like the jargon and don't like marketing.

Others are raging about your use of the (very basic) term because it's the inverse of industry jargon. Putting it bluntly: that word you're using - organic - it doesn't mean what you think it means.

There's no elitism here, just more experienced people trying to tell you that you're making a fool of yourself.

>It's wild to me that advertisers are willing to use first party metrics.

I agree, and find it even wilder that first party metrics from Meta and Google are trusted by most major advertisers (including ad agencies). I'm talking about six-seven figure budgets spent without any third party validation.

I've seen some studies on click fraud[0], but when advertisers are effectively choosing from a duopoly that has limited incentives not to lie in their metrics, I find it strange that there are no popular, widespread and accessible independent validation tools.

0 – https://www.mdpi.com/2073-431X/10/12/164