I wouldn't judge it so harshly. The Garmin side is indeed a wide gaping hole in the story, and I consider them actually well worth bothering with - but a lot of the considerations are interesting and resonate with me. The condemnation of google, how they betrayed the trust of consumers and partners, their fleeting, unstable attention, the damage it caused to companies and to trust in the product, is spot on.
I would have maybe added a mention of the extremely cheap watches (like an Amazfit I got for 49 EUR before I received an AW Ultra as a gift - but Xiaomi/Redmi, Huawei, even Samsung have stuff in that range) as they fit the described "What a Smartwatch Actually Does" use case perfectly at an amazing bargain price. If I really don't need much beyond telling time, showing notifications and maybe counting my steps, anything above 30EUR is going to be a really hard sell. We can add 20 EUR extra budget for a decent tracking of sports and fitness functionality. And the point is that, despite not admitting it even to themselves, really few people actually truly need something beyond these core functions which have stayed the same for a decade. As others observed in the past, the target user of an Apple Watch is someone who imagines themselves active and needing all the fancy stuff, but in reality doesn't.
I really do like my Ultra, and actually use the payment and scuba diving (as a backup) which go beyond the bare basics and set it aside from most competitors, whether cheap or not, but the reality is that I'd never have bought it myself. And I have no idea how the battery life is found acceptable by anyone - it's a joke. I can't leave 3 days without bringing its dedicated charger. One night out of every 3, my sleep quality isn't tracked as it's charging on the nightstand. Anything with less than 10 days (and I'm being generous) is - or should be - ashaming IMHO. Especially as a charging cycle every max 3 days means the nonremovable battery will turn them into e-waste within 6 years. Disgraceful.
Then they'll sell at a profit, but the shipping cost will be inflated to offset that profit and then some. If this is identified and corrected in the law, then the sale will be at an actual profit, but there will be a corresponding price hike in goods purchased in the future through the same partner company. Or, a politician will be bought and it will be made it illegal to restrict shipping goods for destruction, citing damage to rising economies etc, and now it's 2 countries' laws creating a situation which will drag 20yrs in courts, while the goods keep getting destroyed. Or, the goods will be sold already in the first country to a separate entity, shipped through a 3rd country, and tracking will be lost due to unfortunate bugs, nobody's fault, really sorry.
There. 4 scenarios. I could make more.
They need more Italians helping draft these laws, we have a... cultural/genetic knack for figuring ways around regulations :) and I don't even think I'm particularly good at this. But maybe LLMs will make our devious disposition finally obsolete.
The law is naive, but well intended. Maybe with 20-30 patches it will achieve enough of its purpose.
> Samsung has no vision.
I entirely agree with you, and profoundly dislike them, but it's clearly working for them if their financials don't lie. While most other manufacturers bleed money, Samsung had healthy profits on smartphones last time I checked. It still puzzles me that anyone would buy them at all, but I've long accepted that I'm not a representative sample.
So given that, I don't see why they would bother coming up with a vision after all this time.