I've seen "Agent cloaking" in a compromised site. If the user agent was a bot the script injected some extra text recommending a service.

What's your recipe that uses semolina? I do a lot of outdoor activities and I'm always trying to find new foods to try

They might have multiple types of men because it only shows me all kind of outdoor activities + construction tips

They just want people to use facebook. If you can see facebook content without being signed in they have a harder time tracking you and showing you ads.

Claude golf