My feeling about GitHub Pages is that it is not unreasonable just to forget about the site. For any cheap shared hosting I would psychologically feel the need to monitor the site somehow, periodically check that the credit card works etc.
For me, there is a large relative (percentual) difference in the perceived cognitive load. Perhaps not a huge actual difference, but when you are running tens of projects, everything counts.
Now I am not talking about actual reality but the psychological effect. It might be that some shared hosting site is in fact more reliable than GitHub Pages.
Obviously, a blog that you just forget is not that useful, but last site I created using this method was an advertisement site for a book. I have several blogs where I write occasionally.
The article completely misses the point about the dating apps. It is not that the inferior product wins, but that if your product is so good that people only need one in their lifetime, you will quickly reach the limit on your sales. Planned obsolescence is a well-documented phenomenon in many fields.