If Youtube's services (streaming/storage) are not paid for, they can't pay content creators.
When people do not pay for services directly with a credit card, they pay for it indirectly with ads and data collection. The internet would be a better place if companies didn't have to worry so much about monetizing indirectly. Plus, the only companies that can give out free services often have monopolistic intent.
This whole debate embodies why the internet has become what it has.
increasing friction for ad blockers will increase ad views will increase revenue.
It is pretty easy for a company whose existence depends on ads to see people that use ad blockers as leeches or freeloaders or other derogatory terms to justify making their lives more difficult.
Youtube premium is around $15, and depending on people's video usage, it pays for itself