If the TV show Landman is to believed, its not all rosy for the oil companies when prices go over $100 because it leads to people using less gas:
"Well, you want oil to live above 60 but below 90. And don’t get me wrong, we’re still printing money at 90, but gas gets up over $3.50 a gallon, it starts to pinch. It hits a hundred, every product in America has to readjust its price. $78 a barrel, that’s about perfect. You know, brings enough profit to keep exploring, but it don’t sting as much at the pump."
Hate to break the news but they might not be good guys either - https://news.ycombinator.com/item?id=47145963
(Dropping safety pledge)