Absolutely, the insurer could sacrifice some profitability to pay for this case, but eventually health care costs have to be rationed somewhere. I don't think any health care system can afford this level of treatment for as often as it is needed, and I don't think capping the profit in the industry solves that problem.
Also I would agree the insurer is absolutely making medical decisions with its own definition of medical necessity. But the Doctor is also making financial decisions when he recommends a drug that pays him significant consulting fees every year. There's warped incentives all over.