The USA.

A mod might remove it if enough people flag it. I think it's still interesting as an example of a new type of fraud, though. The site's been up since January of this year and Amazon and the actual owner of this brand don't seem to care. It's also the third result on Google for me for "Staub Cookware".

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

What? No, this was always supposed to be a parody. Did you find this 10yrs ago and think it was serious?

That's Bonappetit for you. All of their videos of this nature have wildly unqualified folks. One of them featured Alex Delaney who I think was the editor in chief's assistant before he became drinks editor. I'm sure the guy cooks, but they lost my respect when they put him in a video about "Pro chefs". (I didn't watch this one, sorry, but I hope he's not in it)