It's easy to get caught up in your own hype when you're surrounded entirely by people who always tell you what you want to hear.

I’ve recently begun using my personal domain as my primary email address, with it forwarding to gmail so I can “get out” easily if I ever had a reason. That said, I’ve found Gmail’s service great, their spam filtering highly effective, (although I haven’t surveyed the competition lately so it’s possible their huge advantage no longer exists) and their features pretty user-friendly (eg the one-click unsubscribe as well as a page to view all your subs in one place). I have never felt like they _abused_ the immense amount of data they have about me nor used it for “evil” purposes; only to profit on relevant ads that are at least clearly marked and unobtrusive. I don’t like that they have so much data on me, but I’ve felt like they’ve been transparent about it, so it’s been on me for making a decision eyes wide open. As opposed to Meta and the shady shit they’ve been caught doing...

That said, I’m open-minded and obviously thinking about this given moving to my own domain.

What’s the evil behavior you’ve experienced? I’m down to move off if I’m oblivious to something…

I don't think that ads _have_ to be evil.

When I look at Google, I see a company that is fully funded by ads, but provides me a number of highly useful services that haven't really degraded over 20 years. Yes, the number of search results that are ads grew over the years, but by and large, Google search and Gmail are tools that serve rather benevolently. And if you're about to disagree with this ask yourself if you're using Gmail, and why?

Then I look at Meta or X, and I see a cesspool of content that's driven families apart and created massive societal divides.

It makes me think that Ads aren't the root of the problem, though maybe a "necessary but not sufficient" component.

FYI -- Because of this, Apple made a feature where if you click the power button 5 times, your phone goes into "needs the passcode to unlock" mode.

Whenever I'm approaching a border crossing (e.g. in an airport), I'm sure to discreetly click power 5 times. You also get haptic feedback on the 5th click so you can be sure it worked even from within your pocket.

Writing the code has never been the hard part for the vast majority of businesses. It's become an order of magnitude cheaper, and that WILL have effects. Businesses that are selling crud apps will falter.

But your hypothetical manager who needs employee scheduling software isn't paying for the coding, they're paying for someone to _figure out_ their exact needs, and with a UI that fits their preference, ready to go in no time.

I've thought a lot about this and I don't think it'll be the death of SaaS. I don't think it's the death of a software engineer either — but a major transformation of the role and the death if your career _if you do not adapt_, and fast.

Agentic coding makes software cheap, and will commoditize a large swath of SaaS that exists primarily because software used to be expensive to build and maintain. Low-value SaaS dies. High-value SaaS survives based on domain expertise, integrations, and distribution. Regulations adapt. Internal tools proliferate.