You see it in how services have twisted the meaning of "saving" something. Very rarely does it mean actually putting a file on your computer for you to access on your own terms as long as you have possession of it. More often, it just means associating something to your account, which is ultimately subject to the whims of the service provider.
It's engineered dependency.
Anyone who's paid attention to the last 15+ years of tech and business knows that it's all about capture and extraction. All the feel-good language about "democratizing" tech or "making the world more open and connected" or "don't be evil" is just a smokescreen for people who want to bring about modern feudalism.
It's hard to see AI as anything but the latest accelerant for that.