Funny you mention it; I actually have been thinking of this as a startup/solution for ages (especially since covid). I realized that it's likely a fair bit more difficult (you'd need significant control of both software as well as hardware stacks.)

If you or anyone's seriously interested in pursuing it, feel free to reach out to the email address in my profile page.

Tangential - The funny thing is, broadcasting Bluetooth to multiple devices isn't a new thing at all. Back in 2017, Motorola did it on their phone [1]. No extra hardware afaik, it was purely a software solution.

Of course, the company disappeared, and now in 2026, we have lesser tech than we had back in 2017.

If you're wondering "Well, how did a company disappear?!", feel free to take the most corpo/capitalist-dystopian guess.

If you guessed "They got bought out by Google - presumably for IP - with the founders joining Big G, and Google of course promptly shelved it and did absolutely diddly squat with it", congratulations, you win... frustration and disappointment, I suppose!

1 - https://www.cnet.com/tech/tech-industry/the-most-exciting-th...

Apart from the needless ableist/rude comment, no, they're not just popular because they're different. For many younger people (the iPhone-natives), wired is novel to them in some ways. Novel things always have some people adopting them. Except, wired actually does have advantages, meaning that some will continue using them for their benefits.

If it were purely "being different from status quo", everyone would be having a linux phone (like a pinephone).

(I'm not sure if you understood the Gita reference, if you did you can ignore my comment.)

A better analogy isn't so much a chair made by yourself, but say you're making a chair for a competition. The only thing you can control is your actions. What's out of your control is whether or not some other guy who's an absolute veteran is also planning to compete (making you likely to lose), or if almost no one else joined the contest (much higher chance of winning.)

Another example is in the workplace.

You control what efforts you put in.

But your promotion (or even firing!) depends on a ton of other things. If the company's doing poorly, they may not promote you even if you did a great job. Conversely, if the company desperately needs a new senior person and you're the closest fit, even if you just did a mediocre job, you may get selected.

What's common in both cases is - doing a better job is more likely to be better for you. But there are no guarantees you'll win/get promoted, so don't be attached to that outcome, but only your efforts/labour.