This is the first time I encounter that. The more I think about it, by "you have to all-in in something even if the company runs out money" standard, I suspect even majority of unicorn founder won't start the company in the first place.

I left it intentionally vague for privacy.

That is the money need it to make the product valuable to users. Without it, the product provides 0 value to users. Let's say there are many companies in this space, all spend at least that amount of money to launch.

$0 of these millions is on marketing.

Why would you enter a market that requires that much in run-way and think that this is a viable option let alone that could succeed given the current incumbents?

>> To answer your question, we enter this industry as completely new-comer. If we know what we know now, we agreed we should have never started this business in the first place. Also we have 0 founder-market fit, and that should be a big reason why no VC funds us.

For me I want to move on something new. There is no point on saving something would almost certainly not work.

But I am feeling guilty. He left his job to join me, and we are cofounder for a couple of years.

He told me I am wasting his time if I don't keep working with him. That makes me feel very bad.

I am intentionally making it vague to protect the privacy.

But the business we are in require millions of dollars to launch (after the code is ready). Without that much of money, the product provides 0 value.

--- He can hire someone to replace you if he thinks it can succeed. Or continue to work on it on his own without you. >> You are spot on. I am not stopping him from doing that. This makes me feel much better. Thanks.