How is this in a way related to that or not gaf about creators?
I pay €14/mo to not have ads on YouTube. It's good they have the skip feature for those sponsor segments, since they're just embedded ads.
Creators still benefit as my view has a higher $. Well... not anymore I suppose with the view attribution endpoint being blocked by my adblock.
Websites are moving towards providing md5/sha1/sha256 hashes of your normalized email (stripping the + from gmail) or phone number to advertisers.
A basically permanent ID. Unified ID2 is one version of this.
The 3rd party cookie ban and heavy pushback against alternative solutions suggested by Google just pushed advertisers into going an even worse route privacy wise.