Over 80% of sunscreen performed below their labelled efficacy (2020)

2025-09-0619:57233202www.consumer.org.hk

The Consumer Council keens to be the trusted voice of consumers in striving to build in the market an environment of safe, fair and sustainable consumption.

The use of effective sunscreen can reduce the harm caused to the skin by ultraviolet rays (UV) and slow down skin aging. The Consumer Council tested 30 models of sunscreen for daily use and over 80% of them were found to perform below their respective labelled efficacy. The measured sunscreen efficacy of 4 models were below SPF15, of which 2 were sunscreen products with very high protection i.e. labelled with SPF50+. Among the 23 models using the “PA System” which is commonly adopted by Asian countries to denote the UVA protection efficacy, only 7 were measured with an UVA Protection Factor (UVAPF) value met with their labelled PA levels. In addition, only 19 models stated the major ingredients on their packaging and consumers may not be able to identify possible allergens as a result. The Council urges manufacturers to critically review their production technology and processes, and to accurately label its product efficacy as well as to provide clear product information and usage guidelines. If consumers engage in outdoor activities for a prolonged period and use sunscreens with insufficient protection will possibly increase their risks of skin darkening or sunburn, and even skin cancer.

 UVA emits from the sun may lead to skin aging, create wrinkles, darken skin colour, and may even induce skin cancer. However, internationally there is no unified system for product labelling of UVA protection, yet “PA System” is commonly adopted by Asian countries. UVB as ultraviolet rays with a higher energy level, can destroy DNA on skin surface, causing sunburn and is one of the main reasons of skin cancer. Currently, the Sun Protection Factor (SPF) index is an internationally recognised system to indicate the level of UVB protection in sunscreen products, the higher the value, the longer the protection offered against UVB.

Among the 30 daily-use sunscreen models tested, their price ranged from $80 to $550, i.e. $0.7 to $16.1 per g/ml, marking a difference of 23 times. 14 of them belonged to high protection and were labelled from SPF30 to SPF50 while the remaining 16 models belonged to very high protection and were labelled as SPF50+. 23 models showed their UVA protection ratings by “PA System”. The test result revealed the second cheapest model ($85) scored the highest 5 points in overall performance but the most expensive model ($550) only rated 3.5 points, indicating once again that there is no correlation between the price and product quality.

Currently, Hong Kong has no legislation or standard in regulating both SPF and UVA efficacy in products. Taking reference to the Cosmetics Regulation in the European Union (EU), this test covered SPF test and UVA protection test, as well as reviewing the labelling of each model.

According to the product labelling requirements of the EU Cosmetics Regulation, SPF labelling on sunscreens must meet 3 criteria, including passing the in vivo test of the related SPF; the measured UVAPF value reaching one-third or above of SPF; and the measured critical wavelength should be 370nm or above. The in vivo SPF test applied a fixed amount of the models on the skin of the back of 10 trial users before they were exposed to UV light. The SPF value of each model was calculated based on the erythema reactions measured on skin surface within 24 hours. Sunscreen labelled with SPF50+ should reach a measured SPF value of 60 or above, whereas products of SPF30 should reach a measured SPF value between 30 to 49.9. For the UVA blocking protection test, the UVA efficacy and the critical wavelength were calculated by detecting the penetration rate of UV light source through the special plastic film simulating human skin after applying the sunscreen models.

SPF test results revealed only 4 sunscreen models labelled with high protection (SPF30 to SPF50) fully complied with the efficacy labelling requirement under the EU Cosmetic Regulation. In the 14 models, 8 were measured with SPF value below their claims in the in vivo test. 1 model labelled as SPF30 had the largest discrepancy with its measured SPF value of only 9.8. Although the SPF values measured in the other 6 models were higher than or equal to their claims, the UVAPF value in 2 of them were only 8.0 and 4.0 respectively, failing to meet the requirement that UVAPF value need to be one-third of its SPF, and were therefore not in compliance with the labelling requirements of the EU.

In the 16 models labelled with very high protection (SPF50+), only 1 fully complied with the EU requirement. The measured SPF value in 14 of them were below SPF60, of which the lowest performing 2 were recorded with a measured value of just 11.7 and 14.3 respectively. The 2 models with the highest SPF values reached 87.2 and 61.7 respectively, but the UVAPF and critical wavelength of 1 of them could not meet the relevant criteria.

Unlike UVB, there is no unified international system for labelling UVA protection efficacy in products. The Council thus rated such efficacy of all models by converting the UVAPF values measured into the “PA system” which is commonly adopted by Asian countries. All 30 tested models were detected with different degrees of UVA protection with the measured UVAPF values ranging between 3.3 to 67.3, whereas UVAPF values of 9 of them were above 16, which were roughly the highest level in the PA system (i.e. PA++++) while another 10 models were rated at PA+++.

As for product labelling, 6 models listed their ingredients in Japanese only and general consumers may not be able to identify possible allergens or apply the products correctly. Suggested usage quantity cannot be found in 21 models. If consumers apply insufficient amount of sunscreens, they may incur the risk of inadequate protection. Moreover, 3 models were not marked with any expiry date. The Council urges manufacturers to improve product labelling. On the other hand, the Council reminds that some sunscreen products may have high water content level, once the product has reached the expiry date, preservative may lose its effectiveness, and this could accelerate bacterial and microbial growth. These products should be used up well before the expiry date after opening.

Consumers should try to avoid exposing their skin under direct sunlight to minimise the harm to the skin caused by UV radiation. When purchasing and using sunscreens, consumers need to be aware of the following:

In selecting sunscreen products, read the labels carefully to check the presence of allergens. Consumers with skin allergies or eczema should consider sunscreens with physical filters to reduce the risk of allergy;

  • Sunscreens of physical filters are relatively mild and less likely to cause allergy but are relatively whiter in colour and more viscous in texture, thus it is harder to be applied evenly. While those with chemical filters are thinner and give a lighter feeling after application, they may pose a greater risk in skin and eyes irritation, thus resulting in allergy more easily;
  • Sunscreens with SPF50 are basically adequate in providing 98% protection to the skin while those with a larger SPF value may instead clog up pores or cause skin allergy. Thus, for normal use, it is not necessary to look for sunscreen products with a very high SPF value;
  • Make reference to the UV index announced by the Hong Kong Observatory before going out for outdoor activities, and choose appropriate sunscreens according to the UV index, type and duration of their activities;
  • Apply sunscreen according to the product label, normally it is around 1 teaspoon for face and should be re-applied every 2 to 3 hours to ensure sufficient protection to the skin;
  • Sunscreen should be cleansed by make-up remover or facial cleanser according to the packaging instruction to prevent any residue from affecting skin’s health;
  • Pay attention to the product expiry date, disposal is necessary if the product is expired to avoid the risks of microbial growth upon contact with air or skin.

The Consumer Council reserves all its right (including copyright) in respect of CHOICE magazine and Online CHOICE


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Comments

  • By Aurornis 2025-09-0623:115 reply

    This is a topic where the details matter a lot. A sunscreen which is labeled SPF 50 but performs at SPF 45 is such a minimal difference that it would be impossible to notice in the real world. The variance of your application technique and applied thickness would actually matter more. There is also a lot of testing variability, so if a sunscreen rated to block 98% of certain rays only gets 97% in the test that would be acceptable in the real world, but it would get counted for this clickbait headline.

    If a sunscreen comes with a high SPF rating and performs close enough in random testing (which is hard to replicate) then I wouldn’t have any concerns in the real world.

    The body of the article has some more details about how the number of majorly deficient brands was much smaller, but that makes for less clickbaity headlines:

    > The measured sunscreen efficacy of 4 models were below SPF15, of which 2 were sunscreen products with very high protection i.e. labelled with SPF50+

    Knowing which 2 brands were labeled SPF 50 but performed below 15 would have been helpful, but the article is not helpful.

    • By hn_throwaway_99 2025-09-071:021 reply

      This is related to an article from yesterday, https://news.ycombinator.com/item?id=45145624, about the Choice Australia investigation that found that some sunscreens (named in that article) provided around SPF 4 when it was labeled as SPF 50+. It is a big deal because many people (like the 34 year old woman in the article who had skin cancer removed from her face) use a specific brand for years, believing it to be as effective as the label proclaims.

      • By MangoToupe 2025-09-071:184 reply

        As someone who burns extremely easily, I'm confused how this happens. I can feel the difference immediately; as little as ten minutes in direct sunlight makes me tinged red; and if I don't cover every inch I can tell which parts I missed the next day. If it doesn't work why would you use it?!

        I do have sympathy for those with dark(er, which is basically everyone) skin who may not be able to directly tell the efficacy.

        My concern is that mineral sunscreens are difficult to apply and leave a film on the skin (which is the entire point, I guess?); i hate that feeling, so I use chemical sunscreens. I'd bet that some of them have very nasty long-term side effects. So in the end i almost always go with trying to cover my skin with clothes/shade/whatever if at all possible.

        • By daneyh 2025-09-071:572 reply

          Why are you confused? You can be (and are likely) doing deep, long term damage to your skin even if your skin doesn't have an immediate reaction to sun exposure (i.e sunburn). This is a key point that cancer council australia are constantly trying to drill into peoples heads.

        • By Aurornis 2025-09-073:06

          Many people don't burn so quickly.

          They could also have a lot of short exposures, like someone who is only outside for 5-10 minutes at a time but 2-3 times per hour every day, as was the case with one of my early jobs that involved walking between buildings a lot.

          A common mistake to make is believing that if you're not burning, you're not accumulating damage.

        • By scrollop 2025-09-078:50

          Chemical sunscreens:

          Endocrine disruption: Oxybenzone (BP-3) and related benzophenone-type UV filters have demonstrated endocrine-disrupting properties in vitro and in animal studies, with some human data suggesting possible hormonal alterations and increased risk of uterine fibroids and endometriosis.[6-7] However, most human plasma concentrations are much lower than those producing effects in bioassays, and current evidence suggests low intrinsic biological activity and risk of toxicity for most organic UV filters except oxybenzone.[8-9]

          Contamination: Benzene, toluene, and styrene have been found in a large proportion of sunscreen products, likely due to manufacturing processes rather than the UV filters themselves. Benzene contamination is a particular concern due to its established carcinogenicity.[1]

        • By hn_throwaway_99 2025-09-072:291 reply

          > I'd bet that some of them have very nasty long-term side effects.

          Why?

          • By MangoToupe 2025-09-073:043 reply

            Mineral sunscreen works very intuitively, and feeling that grime makes sense. If you have dark skin, many if not most mineral sunscreens will be quite visible. You're trying to literally cover your skin with a screen and you should be able to feel it and probably see it. You can also wash it off quite easily (to the extent it's a problem at the beach).

            Chemical sunscreen that avoids this is designed to sink into the skin like lotion. So there's something literally in your skin blocking uv or it won't work very well. I'd say this increases the odds of circulating something carcinogenic or otherwise toxic into your bloodstream.

            • By zensavona 2025-09-0823:41

              AFAIK Bemotrizinol is the only(?) chemical sunscreen active which is shown to not be an endocrine disruptor (this chemical https://pubmed.ncbi.nlm.nih.gov/36738872/)

              It's hard/impossible to find in US formulations but in AU and EU some higher end brands use it. I like the La Roche Posay Anthelios series of sunscreen - I believe they all use Bemotrizinol as the active but I am 100% sure this one does: https://www.laroche-posay.com.au/sun-protection/face-sunscre... - Note that the formulation for the specific product is different in different regions, this is the Australian version.

            • By conradev 2025-09-074:36

              TIL that chemical sunscreen does go into the bloodstream: https://www.fda.gov/news-events/fda-brief/fda-brief-fda-anno...

            • By dkga 2025-09-074:52

              Recently I went into the whole rabbit hole of sunscreens as I moved to Brazil from Switzerland, and now need to use it everyday (ok I know, theoretically also back home would be nice!). So I bought a mineral sunscreen. It feels "healthier" but also doesn't have that good lotion-like characteristic that you can just apply and forget. I really hope sunscreen companies are able to crack this one up.

    • By KolibriFly 2025-09-0710:26

      I think the real concern here isn't the slight variances, it's the outliers. Two products labeled SPF50+ testing under 15 isn't just a rounding issue, that's straight-up consumer deception

    • By manwe150 2025-09-071:571 reply

      I assume your numbers are just made up, but if 98% is SPF 50 (1/50 or 2% reaches the skin), 97% is SPF 30 (1/30 or 3% reaches the skin). Both seem pretty good, but that is still a fairly marked difference.

      • By cenamus 2025-09-075:13

        Yeah that would be like 50% more sun getting to your skin

    • By 01HNNWZ0MV43FF 2025-09-071:153 reply

      No, it should be like car speedometers where even a slight misreading on the wrong side is regulated harshly. [1]

      I don't care for "close enough" brinksmanship.

      The same is true for speed limits but y'all aren't ready for that

      [1] Might be rumor but I heard that car speedometers often read high because there's a big penalty if they read low by even 1 MPH

      • By schiffern 2025-09-071:47

        Yes, this is how consumer labeling works today. Net weights, cash register scales, gasoline pumps, etc. Errors are only allowed if they're in the customers' favor.

        That said, sunscreen is hard to apply precisely. One interesting emerging option is personal "makeup mirrors" that use a UV camera.

      • By gmueckl 2025-09-074:31

        Cars show higher speeds especially when the model has an option for larger tire diameters, but is equipped with smaller ones. There typically isn't a setting for tire diameter, so they compute speed using the larger diameter in all cases.

      • By madog 2025-09-071:441 reply

        It's not a rumour. They usually read somewhere between 5-10% over actual speed. Use a more accurate GPS speedometer on your phone to check that.

        • By Fade_Dance 2025-09-073:172 reply

          5-10%, definitely not. Wrong tire size will do that though.

          Have had a GPS speedo on the dash for a good dozen cars through the years and never seen more than a few mph off on a flat surface. That's something I actually noticed and looked for, for some reason. A few mph over speed is fairly common, but we're talking 1-2% at most. (confirmed with Tesla Model 3, Corolla, Fusion, Prius, Elantra, Mirage, etc etc).

          • By Huppie 2025-09-076:211 reply

            I know it sounds like a lot but in my experience the difference is mostly a fixed offset plus a tiny percentage due to tire pressure/size.

            A fixed 2mph difference at 20mph is 10% so imho they're at least _technically correct_.

            • By madog 2025-09-0713:08

              5% at 70 mph is 3.5 mph

              10% at 30 mph is 3 mph

              I saw this with various European cars.

              My experience is that it seems to be a fixed percentage rather than a fixed amount i.e. the absolute difference increases with speed.

    • By mcdeltat 2025-09-0623:361 reply

      Have you tried living in Australia? I would like SPF 100 sunscreen pronto, please and thank you

      • By josu 2025-09-070:582 reply

        SPF is a Sun Protection Factor, meaning it multiplies the time it takes for your skin to burn. For example, if very light skin normally burns in about 10 minutes, SPF 20 stretches that to ~200 minutes, which is already over 3 hours. Since dermatologists recommend reapplying every 2 hours regardless, going beyond SPF 30–50 (which blocks ~97–98% of UVB) doesn’t add much practical benefit. Even for very fair skin, correct application and reapplication are far more important than chasing SPF 100.

        • By noosphr 2025-09-071:051 reply

          Where I live in summer I regularly get days with UV index above 15.

          If you burn in 15 minutes under UV index 6 on the worst days that I've seen you'd burn in 5 minutes. So a SPF of 60 is as useful here like an SPF of 20 is wherever you live.

          • By anonym29 2025-09-072:452 reply

            Jesus H Christ, UV index of 15? I thought the 12 we see in the middle of Texas summers was bad. I've burnt in 10 minutes through a windshield with that.

            • By 3uler 2025-09-073:562 reply

              The UV index in the southern hemisphere goes a lot higher than anything you experience up in the northern hemisphere. Do yourself a favour and go have look at the UV index on a hot summers day in Sydney in January.

            • By justinator 2025-09-079:351 reply

              In the risk of not picking up your hyperbole, I did think the windshields block UV and thus you cannot get sunburned through them.

              • By loeg 2025-09-0713:411 reply

                In new vehicles, yes.

                • By anonym29 2025-09-0717:17

                  The protection factor from that degrades over time / with exposure, too.

        • By loeg 2025-09-071:29

          This kind of SPF fatalism doesn't really make sense to me. There's absolutely no reason to quantize sun damage into "below burn time" and "above burn time." Damage is dose-dependent. Even burns come in different classes at different exposure durations; and maybe you'd prefer to get, you know, 30 seconds unprotected equivalent of sun damage instead of 3 minutes equivalent, at the same re-application interval.

          If someone can make a true SPF 200 economically, it's valid for consumers to prefer that to a true SPF 100 or true SPF 50.

  • By doctorhandshake 2025-09-071:134 reply

    Independent lab testing of consumer packaged goods is so important, expensive, unprofitable, and downright risky from a libel standpoint that I dare say it should be the role of government to do it.

    • By pljung 2025-09-071:271 reply

      You essentially describe the motivation for Stiftung Warentest [0]. They’re massively successful in Germany, and I rely on their tests for many consumer goods I buy. Access isn’t free though, typically costs around 5EUR per test. Coincidentally, they recently tested sunscreen [1].

      [0] https://en.m.wikipedia.org/wiki/Stiftung_Warentest

      [1] https://www.test.de/Test-Sonnencreme-und-Sonnenspray-fuer-Er...

      • By doctorhandshake 2025-09-0712:08

        In the US I like labdoor.com and examine.com and ewg.org but they’re not nearly what I’d like them to be.

        EDIT: to clarify, of the three only labdoor does independent testing

    • By KolibriFly 2025-09-0710:28

      Feels like one of those classic cases where the market alone can't sort it out, and strong public infrastructure should step in

    • By e40 2025-09-087:20

      And yet we are going in the exact opposite direction.

    • By socalgal2 2025-09-071:202 reply

      Yes, because government inspectors are flawless and would never take bribes to let things pass or force them to fail. Nope, they'd never do that.

      • By unethical_ban 2025-09-071:49

        False implication and assuming private companies with solely a profit motive are themselves angels.

        ...

        oh, excuse me. "No siree, never would a for-profit company put out false products, nope, not ever"

      • By andreasmetsala 2025-09-077:28

        Certainly a flawed system is better than an outright broken one? At least the former can be improved.

  • By Insanity 2025-09-0621:221 reply

    Why does it not list the brands? The article is both informative and useless simultaneously

    • By mgh2 2025-09-0621:287 reply

      Avoid (from other 3 articles/studies): Neutrogena, Banana Boat, Bondi Sands, Cancer Council, Aldi, Nivea, Estée Lauder, iPSA, Anessa, Shiseido, Curél, Sofina, Laneige, Dermacept, Bio-Essence, Fancl (Japan), Purito (Korea)

      [1] https://news.ycombinator.com/item?id=45145624

      [2] https://labmuffin.com/purito-sunscreen-and-all-about-spf-tes...

      [3] https://www.abc.net.au/news/2025-07-04/questions-over-lab-th...

      • By kelnos 2025-09-0621:362 reply

        Seems like it's not that simple. The CHOICE study[0] suggest that some brands do have some good "models" of sunscreen, but some are bad. It's also possible that there's a process issue at the manufacturers, and the quality of different lots can vary:

        > Ultra Violette announced it was removing the Lean Screen product from shelves. Across eight different tests, the sunscreen returned SPF data of 4, 10, 21, 26, 33, 60, 61, and 64.

        [0] https://www.choice.com.au/health-and-body/beauty-and-persona...

        • By theteapot 2025-09-0622:012 reply

          > The CHOICE study[0] suggest that some brands do have some good "models" of sunscreen, but some are bad.

          For reference, the results were:

             Ultra Violette Lean Screen SPF 50+ Mattifying Zinc Skinscreen   4
                                        Cancer Council Ultra Sunscreen 50+  24
                             Neutrogena Sheer Zinc Dry-Touch Lotion SPF 50  24
                                                            Aldi Ombra 50+  26
                              Bondi Sands SPF 50+ Zinc Mineral Body Lotion  26
                                Cancer Council Everyday Value Sunscreen 50  27
                                Woolworths Sunscreen Everyday Tube SPF 50+  27
                            Banana Boat Baby Zinc Sunscreen Lotion SPF 50+  28
                              Bondi Sands SPF 50+ Fragrance Free Sunscreen  32
                                        Cancer Council Kids Clear Zinc 50+  33
                                Banana Boat Sport Sunscreen Lotion SPF 50+  35
                       Invisible Zinc Face + Body Mineral Sunscreen SPF 50  38
                     Nivea Sun Protect and Moisture Lock SPF 50+ Sunscreen  40
                         Sun Bum Premium Moisturising Sunscreen Lotion 50+  40
            Nivea Sun Kids Ultra Protect and Play Sunscreen Lotion SPF 50+  41
                                        Coles SPF 50+ Sunscreen Ultra Tube  43
                  Mecca Cosmetica To Save Body SPF 50+ Hydrating Sunscreen  51
                                    Cancer Council Kids Sunscreen SPF 50+   52
                                 Neutrogena Ultra Sheer Body Lotion SPF 50  56
                           La Roche-Posay Anthelios Wet Skin Sunscreen 50+  72
          
          > It's also possible that there's a process issue at the manufacturers, and the quality of different lots can vary

          If you read the article, that variable test result was provided by Ultra Violette themselves. Choice tested it three times with three different independent testers and got results of 4,5,5. It's possible Ultra Violette is just trying to muddy the waters here.

          • By SilverElfin 2025-09-0622:502 reply

            Is this saying the Neutrogena and La Roche did better than stated?

          • By treis 2025-09-0622:105 reply

            I feel like this is mostly bullshit because high SPFs are mostly bullshit. A promised SPF of 50 and a tested value of 40 means it blocks 97.5% instead of 98% of the sun.

            Anything higher than 30 or even 15 isn't really meaningful. At that point how long it lasts and how resistant it is to water is far more important.

            • By cameronh90 2025-09-0623:443 reply

              SPF 50 blocks 25% more UVB than SPF 40 does. Measuring it as percentages makes it non-linear in a way that most people find confusing. Imagine we had one sun cream that blocked 99.9% and another that blocked 99.5%. Sounds like nothing; only an 0.4p difference, but is actually 5 times as effective.

              You're right about how long it lasts also being an important factor. UV-A protection is also another very important factor. But as someone with pale skin even by Scottish standards, the difference between SPF 40 and SPF 50 around noon is significant, even through I consistently re-apply every hour. I won't get burnt, but I'll end up with more sun damage - and that lasts until late autumn.

              • By treis 2025-09-071:172 reply

                >99.9% and another that blocked 99.5%. Sounds like nothing; only an 0.4p difference, but is actually 5 times as effective.

                I disagree. Both effectively stop all damage to the skin. It's like having 10 inches of steel armor for bullet proofing instead of 1. A bullet isn't getting through either so they are equally effective.

                • By aero_code 2025-09-072:401 reply

                  But sunscreen doesn't stop all damage to skin. I spent weekdays working inside on a computer, then sometimes spent summer weekends outside in the sun. I get sunburned easily, sometimes in like 10 minutes of direct sun. You wouldn't try to deny a light sunburn isn't skin damage? SPF 50 suncreen, blocking 98% of sun, extends the 10 minutes by 50x to 8.3 hours, but that is still not that great. I can still exceed that in two days. And I don't see why having light skin and wanting to spend the weekend outside would be unusual. Blocking 99% of UV and doubling the time over 98% would help quite a bit.

                  • By treis 2025-09-073:351 reply

                    That isn't how sunscreen works. If you put SPF 50 on and spend 8 hours in the sun you're coming back a lobster.

                    Say you burn in 5 minutes. SPF 50 means you burn in 250 minutes. But it's more like 100% protection for 245 minutes and then 0% for the last 5. It's not a steady cooking at 2.5% intensity.

                    • By rcxdude 2025-09-0713:531 reply

                      Got any source for that? Everything I can find (and the intuitive explanation of it) points to the opposite: SPF is how much of the UV blocks, not at all how long the sunscreen stays on your skin (which varies wildly with what you're doing).

                • By istjohn 2025-09-072:40

                  Your metaphor is not at all apt. No bullet is going through ten inches of steel. Some UV radiation will penetrate the strongest sunscreen.

              • By actuallyalys 2025-09-0714:36

                It seems situational. Someone with your skin at noon absolutely benefits from a higher SPF. Someone with even slightly darker skin [0] going out a few hours before sunset might still want to wear sunscreen, especially if they’re going to be in direct sun the whole time, but a high SPF doesn’t seem very critical.

                That being said, I am not a dermatologist, and it’s easy to underapply sunscreen so erring on the side of higher SPFs probably makes sense.

                [0]: Note that even people with a lot of melanin still need sunscreen: https://www.pbs.org/newshour/amp/health/why-its-important-ev...

              • By s1artibartfast 2025-09-075:09

                No, it seems clear that it is 0.4% more effective. It all depends on what you use as your base case hypothetical.

            • By gblargg 2025-09-0623:35

              I had to look it up. SPF is a reciprocal value 1/SPF=amount of sun that gets through. So 1/50 allows 2% of UV through, and the difference between say SPF 2 and 3 is enormous but 49 and 50 tiny.

            • By XorNot 2025-09-0622:491 reply

              The point is you sell a product, it better be what it claims to be.

              I didn't buy SPF30, I bought SPF50. When I made that choice, I expect at least SPF50.

              But you are also dismissing a 25% difference in total transmitted UV - and that's before degradation in the field due to usage and practical concerns, which is why we want SPF50 in the first place.

            • By miladyincontrol 2025-09-072:39

              Aside from what others have said, it does matter because few people apply the proper amount. If you're applying only 1/3 the "proper" amount of a 60 SPF product you still at least get 20 SPF of protection as it scales rather linearly.

              And as someone paler than most makeup brands go, for many of us it absolutely does make a difference even when using the proper amount.

              I ride or die LRP uvmune 400, few protect as well as it does.

            • By theteapot 2025-09-0622:29

              SPF isn't bullshit, it just measure one specific thing, not everything. AFAIK most sunscreens also list expected hours of protection and whether they are water resistant or not.

        • By evolve2k 2025-09-0621:501 reply

          Unhelpful, I’d say avoid these brands until they get their house in order; this is a major scandal and the market should be punishing those who clearly did not cover their basic duty of care when selling products that claimed to offer specific SPF sun protection.

          While true there could be a process issue, it’s very clearly incumbent on manufacturers to correctly prepare and test their product before sending it on to consumers and representing that the product has properties that it may indeed not have.

          Negligence law covers this well.

          It’s why you don’t get poisoned too often when you buy food products not prepared in your own home.

      • By mgh2 2025-09-0622:282 reply

        The purito report mentions that testing results are hard to replicate: diff. methodologies, errors, biases, in vivo vs. in vitro, etc.

        Ex. not mentioned: Ethnicity sunburn varies w/ Caucassian more prone vs. “ppl of color” due to melanin variance (also responsible for younger look)

        https://kenvuepro.com/en-us/clinical-resources/sunburn-exper...

        • By inkyoto 2025-09-071:36

          For one, it is a US study. In Australia, anyone will get sunburnt, and moreso in summer. Going to an Australian beach at the height of the summer is akin to getting irradiated with a UV gun of epic proportions.

          The article also notes the difference between the sunburn incidence rate vs sunburn severity rate:

            Those who identified as Hispanic and Black with darker skin tones (FSP V-VI) had more severe and painful sunburns compared to those who identified as White. In contrast, those who identified as Hispanic with a similar average skin tone to those who identified as Asian (FSP I-IV), reported higher sunburn incidence rates.
          
          Awareness levels also vary across different ethnic groups. From the linked study:

            68% Relative to those who identified as White, Hispanics were 68% more likely to describe sunscreen as important for health, but 2.5 times less confident in their knowledge about skin cancer. 
          
            Those who identified as Asian were 70% and Hispanic 79% more likely to believe the sun’s rays are the most important cause of skin cancer relative to those who identified as White. 
          
            24x Those who identified as Hispanic were 24 times more likely than Whites to say it is not worth getting sunburned for a tan.

        • By NewJazz 2025-09-0623:06

          I guess it would also depends on where in the world you are as well. You burn easier closer to the equator (hence different melanin expression).

      • By ikr678 2025-09-0623:38

        Also, it's not specific brands, its specific product lines. Some of these brands make performant sunscreen, and then will have a variant (say, 'sport waterproof 12hr' or 'spray on') which underperforms.

      • By willsmith72 2025-09-0621:372 reply

        It's impossible, essentially every accessible brand has some products test way below advertised

        On the other hand, if your product said it was 50 and it tested 30, the practical difference isn't actually that big. Our parents did ok with spf5

        • By geerlingguy 2025-09-0621:461 reply

          Heh, we didn't always wear sunscreen until I was in my teens... my skin does not thank me.

          We do SPF50 or 100 on the kids (and us, of course). I think besides shady products, a lot of them are too hard to apply evenly, so you either spend 10 minutes trying to get it to spread, or you look funny with white smears here and there.

          • By OneMorePerson 2025-09-0622:212 reply

            If you look into advice from non-manufacturers (some other groups who are a bit less biased) it's widely recommended to max out at SPF 30, because any higher means sunscreen is harder to re-apply (meaning psychologically you are likely to not re-apply as often as needed) and also because it really doesn't make a difference unless you are ultra sensitive and have some kind of skin condition.

        • By stevage 2025-09-0622:051 reply

          Don't know where your parents grew up or how ok they are. In Australia, many boomers have skin cancer, and that was before the hole in the ozone layer made things much worse.

          • By OneMorePerson 2025-09-0622:23

            Did they actually apply sunscreen? Or is there a big divide between people who at least tried (something like SPF 15) vs those that just didn't wear any?

      • By renewiltord 2025-09-0623:09

        Why would I avoid Nivea? Their 50 SPF tested as 56.

      • By Reason077 2025-09-0622:57

        Nivea 50+ is my go-to sunscreen brand because it’s reliable, in my experience, and available pretty much anywhere in the world where I look for it. I burn pretty easily and it certainly works better than a lot of other random brands.

        La Roche-Posay also very good, but expensive and harder to find.

      • By apwell23 2025-09-0622:123 reply

        can't belive there a sunscreen brand called cancer council

        • By shitloadofbooks 2025-09-0622:22

          Cancer Council is an Australian charity which raises funds for cancer research and support.

          Buying their products supports them (and you would expect they hold themselves to even higher standards for the effectiveness of their product than a random company).

        • By mryall 2025-09-0622:17

          It’s an Australian charity group that does a lot of cancer prevention and education activities. One part of it is having stores and lines of sun protection products like hats, swimming shirts and sunscreen.

          https://www.cancercouncil.com.au/about-us/

        • By mcdeltat 2025-09-0623:40

          Yeah because skin cancer is a big fucking deal here mate. No joke if you're light skinned and go outside in the sun for a few hours with no sun protection you will get fucked up

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