Every tech commercial in this year's Super Bowl sucked

2026-02-093:001310

Someone had to say it.

Someone had to say it.

Comments

  • By PaulHoule 2026-02-093:091 reply

    Overall the theme for Superbowl ads was "getting high on our own supply." When you've got an audience that big you need to to be speaking to everyone in a language they can understand and way too many ads, tech or not, were just unfunny inside jokes.

  • By clipsy 2026-02-093:401 reply

    I thought Anthropic's commercials were pretty good at skewering advertising in AI, but from an effectiveness standpoint I don't know how much Joe Sixpack cares about (or is even aware of) different AI companies.

    • By mikeaskew4 2026-02-094:011 reply

      Totally agree.

      It’s all the same to more than most people.

      And I don’t think anyone’s going to switch to Anthropic because of ads. They’ll switch because it’s a better product.

      • By vitaflo 2026-02-094:08

        Most people haven't even used any AI at all. None of these ads gave a reason as to why they should even start.

  • By DustinEchoes 2026-02-093:501 reply

    Better than the nft and crypto commercials of years past.

    • By bediger4000 2026-02-094:41

      Coinbase did have one of the ultra boring commercials. I couldn't figure it out until the very last word of the commercial, "Coinbase".

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