1Password pricing increasing up to 33% in March

2026-02-2417:33146209

Just got an email from 1Password:

Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.

More recently, we’ve invested significantly in new features that make 1Password even...

Just got an email from 1Password:

Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.

More recently, we’ve invested significantly in new features that make 1Password even more powerful and effortless to use, helping protect what matters most to you, including:

* Automatic saving of logins and payment details

* Enhanced Watchtower alerts

* Faster, more secure device setup

* AI-powered item naming

* Expanded recovery options

* Proactive phishing prevention

While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years. To continue investing in innovation and the world-class security you expect, we’re updating pricing for Family plans, starting March 27, 2026.

Current vs New Pricing:

* Current price: $59.88 USD / year

* New price: $71.88 USD / year

The new price will take effect at your next renewal, provided it’s on or after March 27, 2026. Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.

[Note: this is for family plans; individual plan price increases even higher, percentage-wise!]


Comments

  • By et-al 2026-02-2418:572 reply

    Too bad they took VC funding and have to be a "global leader in identity security" instead of just making a damn good password manager.

    https://1password.com/press/2025/nov/1password-strengthens-l...

    • By freely0085 2026-02-257:30

      VC and PE money always there ruining the good things. Taking money from the devil.

    • By luckman212 2026-02-2813:34

      "AI-powered item naming" is literally one of their new features. Not sure which is more embarrassing: releasing this feature, or using it.

  • By quacker 2026-02-2422:211 reply

    My family pricing went up by 20%, from $59.88 USD to $71.88 per year.

    I like 1Password a lot. I've used it for 10 years. It's never lost a single thing, and I don't recall any downtime that impacted me. It's easy to setup and 99% hassle free. Works on my various device types (windows, mac, ios). It supports passkeys and 2FA codes. I like having shared and private vaults. I love the ability to share an auto-expiring, one-time-view link to a password. And the billing is a simple subscription fee.

    I could do without some bloat. Watchtower feels like an enterprise need that is otherwise low-value and (by default) noisy for individuals/families. I obviously don't need "AI" forced into my password manager. I didn't love the version 7 to 8 transition that required a new app/extension to be installed. But all of that is really not so bad.

    So yeah, I don't feel like I'm getting any additional value that justifies the price increase, but it's still more than worth it for me.

    • By Valodim 2026-02-2423:502 reply

      You mean they didn't increase prices in 10 years? A 2016 dollar is not the same thing as a 2026 dollar

      • By quacker 2026-02-251:131 reply

        Oh true. Considering inflation, $60 in 2016 is about $80 in 2026 so really the price has gone down in real terms.

        (Not actually sure about the price history of the family plan or when family was introduced. I was originally on the individual plan and it was $35 then, and switched to the family plan in 2022. I don’t think prices have changed though)

        • By al_borland 2026-02-262:15

          1Password 8 looks like it was released around 2022. 1Password 7, which seemed to get support until sometime in 2023 supported local vaults and syncing yourself (via Dropbox or whatever).

          So it’s really only been about 3 years since people were forced to get accounts with subscriptions, and now it’s going up 33%.

          I still have the zip archive of 1Password 7 in my applications folder that the v8 upgrade created. It hasn’t been very long.

          From my vault, I can see I got 1Password 7 in 2018. Using 2016 as the price anchor seems generous when subscriptions weren’t required in 2016.

      • By gib444 2026-02-288:44

        > A 2016 dollar is not the same thing as a 2026 dollar

        Indeed, in part because companies keep raising prices

  • By jrochkind1 2026-02-2418:196 reply

    The email I got with individual plan went from $35.88 USD / year to $47.88 USD

    The new price then is $4/month. From $3/month. (So still 33% increase, similar to family plan in OP].

    I found it very cheap before, which is part of what encouraged me to get it in the first place, vs trying to do something free. Would I have signed up for it originally at this price? I don't know. But it's not enough to make me switch to a competitor now, or try to find a way to do password management for free -- so they predicted succesfully for me that they'd keep me as a customer. Even though annoyed.

    Definitely can't go back to having no password management. (I also use it for TOTP and passkey).

    If I was on all Apple/iOS, I'd probably just use iCloud. But I need multi-OS-vendor support.

    What one actually needs these days is not something one can get a reasonable UX for free for. (unless you only need apple OS's maybe? Or only chrome?). There's really no alternative. I think they realized that, and that they were leaving money on the table. I got 1Passowrd originaly when I needed TOTP, and wanted something that was multi-device and secure, and certainly didn't want to host it myself. I don't know what else I'd use.

    • By kantselovich 2026-02-2420:022 reply

      I'm building an alternative called Lockstep: KeePass-like local-first password vault but with build sync https://github.com/lockstepvault-hq/lockstep

      Sync requires a server, however server does not see any secret data, it is only used to relay encrypted hash-chained ops log between devices. It's intended to be self-hosting friendly - server is single binary backed by SQLite.

      It's project is early-alfa, CLI app, Keepass import and sever/sync work for the most part, there is MacOS app in progress and plans for a iOS app and a browser extension.

      Not ready for production and it's not audited.

      I'm currently using KeepassXC/Keepasium with Syncting, but I want a better solution - something that supports trouble-free sync natively and allows me to own the system

      • By jrochkind1 2026-02-250:001 reply

        That sounds awesome, and I personally want to self-host nothing. I do enough of that at work.

        • By kantselovich 2026-02-251:02

          I do not want to self host either, for exactly the same reasons.

          However, I do want to have full control of my secret data beyond the secrets themselves, ideally w/out self hosting, i.e. I want to have crypto-proven control over whom I'm sharing secrets with, I want to have have cryto-level assurance that the service cannot use recovery/escrow mechanism to unlock my secrets data stored on the cloud w/out my consent.

          Apple Passwords comes closest to what I want, but it's not cross platform.

      • By jemmyw 2026-02-2510:29

        I'm going to follow your project, it looks good. It's "alpha" btw. I wouldn't usually correct but as you're posting about something you want people to look at you might be interested in a correction.

    • By xp84 2026-02-2818:54

      Have you tried StrongBox? It uses standard KeePass vaults and covers the Apple platforms, sync the file with whatever you like and use any KeePass client for Android, Windows, and others. Strongbox is $25/year, but has a trial. If I remember correctly, the Windows and Android clients I chose are both free (of cost).

      Note: no affiliation with the developer, I just discovered it from a post similar to this, having never heard of it, and thought your needs sounded similar to mine.

    • By bombcar 2026-02-2419:062 reply

      https://support.apple.com/guide/icloud-windows/set-up-icloud...

      > After you set up iCloud for Windows, you can use iCloud Passwords to access your passwords in Google Chrome, Microsoft Edge, or Firefox using a browser extension. You can also manage your passwords in the iCloud Passwords app.

      Could be worth a try.

      • By al_borland 2026-02-250:50

        I haven’t use this on Windows, but the Apple Passwords extension on Chromium browsers (maybe all non-Safari browsers) is rather annoying. Every time I launch the browser I need to type in a random 6 digit code to link the session to the extension. As a result, I never actually close my browser and get annoyed when I see there is an update that wants me to restart the app.

      • By jrochkind1 2026-02-2419:52

        Android? :)

    • By pipes 2026-02-2419:041 reply

      I use passwordsafe https://pwsafe.org/

      Sync the file to Dropbox. Available on all my devices. 2fa protection in password safe - yubi + password.

      This is probably not the most secure system in the world but I've been using it for 10+ years. And it's free.

      • By zparky 2026-02-2419:391 reply

        similar, keepass synced with google drive. sure it's on some platform, but if my master file is stolen I feel like it taking ~1s and 128MB per guess it's unfeasible for my file to be cracked.

        • By pipes 2026-02-2516:23

          My main worry is some software dependency in password safe is compromised and my passwords are hoovered up while I have the file open!

    • By piskov 2026-02-2418:53

      Bitwarden, keepass

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