1. Because people like it. 2. “Social media” is not the right term to describe those apps anymore. There’s nothing social about them - just an algorithm feeding you stuff. True social media aren’t that different from forums - places where you can interact with other people (in either healthy or unhealthy way).

Watches are now roughly in the same spot as phones - form factory is largely complete and each new version is a small iteration over previous generation, with changes that most people don’t care about.

That being said - feature I LOVE added recently-ish that made really happy I’ve upgraded my many years old garmin was a flashlight (proper one, not screen brightness). It seemed like a gimmick but it’s now one of most used features on my watch - walking dog at night, looking for kids toys under the bed, fixing things around the house, looking for things in the bag, etc.

Tesla does it to map the areas to come up with high def maps for areas where their cars try to operate.

Last true step change in computer performance for general home computing tasks was SSD.

I'm 200% sure it's subsidized by Tesla and they have a deal that any losses they'd get Tesla is going to pay Lemonade for them.