Em dashes in every other sentence. I've never seen an actual person do that. The language in general reads exactly it's written by an LLM:
"The blah blah didn't just start as blah. It started as blah..." "First came blah -- blah blah blah" "And now: blah"
It's a distinctly AI writing style. I do wonder if we'll get to a point where people start writing this way just because it's what they're used to reading. Or maybe LLMs will get better at not writing like this before that happens.
The cable company and newspaper would absolutely love to do that if it were possible on their technology.
If you put an ad on TV, the cable company is wasting valuable time showing your ad to a ton of people who will never purchase your product (I wonder how many hours of my childhood was spent in front of things like diabetes ads, funeral home ads, depression medication ads). Same goes for newspapers.
If they could somehow target ads based on who's watching, the ads would be massively more effective and they could charge a lot more for showing ads.
By targeting ads and charging so much more for ad time, some companies can even afford to offer their services for free, which massively increases the audience, which brings in more money, which gives them the budget to build a bigger, better service, which increases their audience, which brings them more money, etc etc
And that's how you end up with Facebook and Google.
Obviously the problem is that this isn't transparent. Many people don't know why they get all of this complex technology for free. It's not explained when you sign up for a new account.