At their peaks, ten major tech publications pulled a combined 112 million organic visits per month from Google in the US. By January 2026, that number had fallen to 47 million. All ten sites are down, though not by equal amounts. Some lost 30%. Others lost over 90%.
TL;DR
- 10 major tech publications lost a combined 65M monthly organic visits since their peaks. That's a 58% decline.
- Digital Trends: 8.5M → 265K (-97%). ZDNet: 7.6M → 769K (-90%). The Verge: 5.3M → 790K (-85%).
- Even the least affected sites are down significantly: CNET lost 47%, Tom's Guide lost 50%, Wired lost 62%.
- NerdWallet lost 73% (25M → 6.8M) and Healthline lost 50% (111M → 56M), suggesting the pattern extends beyond tech.
- The steepest declines started in mid-2025, coinciding with the expansion of Google's AI Overviews.
We pulled monthly US organic traffic estimates from Ahrefs for ten major English-language tech publications from February 2024 through January 2026. For each site, we identified the peak traffic month and compared it to January 2026 (the most recent complete month). All figures are Ahrefs estimates for the US market.
112M
Combined peak monthly traffic
47M
Combined traffic, January 2026
| Publication | Peak Traffic | Peak Month | Jan 2026 | Decline |
|---|---|---|---|---|
| Digital Trends | 8,530,891 | Mar 2024 | 264,861 | -97% |
| ZDNet | 7,610,480 | Feb 2024 | 768,792 | -90% |
| The Verge | 5,322,037 | Feb 2024 | 790,002 | -85% |
| HowToGeek | 1,974,331 | Feb 2024 | 293,898 | -85% |
| TechRadar | 15,577,298 | Jul 2024 | 4,045,783 | -74% |
| Wired | 7,754,067 | Nov 2024 | 2,976,994 | -62% |
| Tom's Guide | 16,013,790 | Jul 2024 | 7,986,572 | -50% |
| CNET | 20,294,300 | Nov 2024 | 10,655,803 | -47% |
| PCMag | 12,667,236 | Jul 2025 | 7,449,728 | -41% |
| Mashable | 16,114,803 | May 2024 | 11,331,018 | -30% |
Sorted by decline percentage. All figures are estimated US organic traffic from Ahrefs.
Key Stats
- 65M monthly visits lost across ten publications in under two years
- Digital Trends lost 97% of its traffic — from 8.5M to 265K monthly visits, the steepest decline in the dataset
- Four publications combined (2.1M) get less traffic than the r/ChatGPT subreddit alone (4.68M)
- TechRadar's loss (11.5M) exceeds the current traffic of Wired, The Verge, ZDNet, HowToGeek, and Digital Trends combined (5.1M)
- Healthline alone lost 55M visits — more than all ten tech publications currently have combined (47M)
- NerdWallet (NRDS) lost 73% of its organic traffic — from 25M to 6.8M monthly visits as a publicly traded company
For most of these publications, the traffic curves held through early 2025 and then dropped sharply in the second half of the year. The monthly data makes the timing visible.
Monthly organic traffic: the four steepest declines
Estimated US organic visits per month, Feb 2024 to Jan 2026. Hover for exact figures.
- TechRadar (-74%)
- Digital Trends (-97%)
- ZDNet (-90%)
- The Verge (-85%)

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